Develop and implement VIP CRM retargeting strategies, tailored to re-engage inactive VIP players and motivate their return.
Provide complete and efficient analysis of a VIP behavior and segment our VIP base, enabling the creation of personalized retargeting campaigns that resonate.
Continuously optimize VIP retargeting campaigns to enhance conversion rates and maximize the lifetime value of our VIP players.
Take charge of onsite communications exclusively for our VIP players, ensuring they have a top-tier experience.
Collaborate closely with design and content teams to craft visually stunning, engaging messages for a range of communication channels, including in-game notifications, personalized emails, and VIP-specific pop-ups.
Maintain alignment between onsite communications and our overall brand and marketing strategies, reinforcing our VIP player engagement.
Spearhead cross-selling strategies aimed at promoting various features and game functionalities to our VIP customers.
Collaborate with product development and marketing teams to identify lucrative cross-selling opportunities and develop compelling offers.
Create and constantly optimize highly personalized marketing campaigns and segmentation strategies for our VIP clients based on the VIP player data and analytics.
Take charge of VIP CRM campaigns performance using relevant KPIs, providing actionable insights and data-driven recommendations to boost campaign effectiveness.
Strategically plan and execute A/B tests to optimize messaging, timing, and other campaign elements, harnessing findings to amplify the impact of VIP CRM strategies.
Ensure the compliance of all CRM activities with pertinent regulations and data protection laws, adapting strategies to stay in line with an ever-evolving regulatory landscape.
Efficiently manage the VIP CRM budget to deliver maximum ROI while maintaining cost control.
Demonstrated experience in crafting and executing CRM strategies, with a focus on VIP customers, preferably within the entertainment industry.
A deep understanding of VIP player behavior, advanced segmentation techniques, and VIP player lifecycle management.
Strong analytical skills and a penchant for data-driven decision-making.
Proficiency in CRM tools, marketing automation platforms, and data analytics software.
Mastery of CRM and marketing automation tools.
Exceptional communication and collaboration skills, with fluency in English.
A creative and innovative mindset, with the ability to think outside the box.
Agility to adapt and excel in a fast-paced and ever-evolving environment.